Subscription ad for Zot! by Scott McCloud, 1985.

Subscription ad for Zot! by Scott McCloud, 1985.

Ad for Understanding Comics by Scott McCloud presented by characters from Jeff Smith’s Bone, 1993.

Ad for Understanding Comics by Scott McCloud presented by characters from Jeff Smith’sĀ Bone, 1993.

Promotional ad for Zot! by Scott McCloud, 1987.

Promotional ad for Zot! by Scott McCloud, 1987.

Promotional ad for Understanding Comics by Scott McCloud, 1993.

Promotional ad for Understanding Comics by Scott McCloud, 1993.

Promotional ad for Zot! #1 featuring Dekko by Scott McCloud, 1984.

Promotional ad for Zot! #1 featuring Dekko by Scott McCloud, 1984.

Promotional ad for Zot! #1 featuring Jenny by Scott McCloud, 1984.

Promotional ad for Zot! #1 featuring Jenny by Scott McCloud, 1984.

Promotional ad for Zot! #1 by Scott McCloud, 1984.

Promotional ad for Zot! #1 by Scott McCloud, 1984.